In the recent past, Honda teamed up with game franchise “Forza Motorsport” to create custom vehicles, the Honda Legends Car Pack, for Forza Motorsport 5. Almost a year has past since the release and Honda has now created a driving competition for the digital debut of the Civic Type R model. In this competition, users will upload gameplay of the fastest and most entertaining laps of the Nurburgring track to the Xbox Uploads platform. The top 10 winners will be shown and announced across Microsoft’s YouTube and Facebook channels.
Why this matters?
Prior to the release of Xbox One and Playstation 4 consoles, it was extremely hard to record game footage. With the barrier removed, UGC gameplay content is an untapped opportunity for advertisers to reach the influencers in the gaming community as well as share the brand in a way that is non-interruptive and engaging.