Notice

 
 

Go Walk America



Fundraising Campaign

Barrett Keene, A PhD Student At Cornell, Is Walking 3,475 Miles from Miami to San Francisco, Speaking at 137 Cities and Towns, Seeking to raise awareness and encourage others to provide the means for 25,000 school uniforms to the Global Orphan Project. This will give these orphans a chance. Follow Barrett on GoWalkAmerica.org as he walks across the USA and together Let's help make a difference.

http://www.legacychamp.com/gwa.
 
Client LegacyChamp.com 

#IncubateNYC


Launch a Movement

IncubateNYC is an organization that aims to revolutionize the growth and development of the technology industry as a sustainable solution for today's wavering job market. Bear Fruit was tasked with creating a visually enrapturing infographic short film that is able to clearly illustrate IncubateNYC's mission of implementing a business incubator in Harlem, while also seizing the attention of potential investors and inspiring broader community involvement. Shared across social platforms, Bear Fruit's film helped IncubateNYC to emerge as a leader in social and economic progress for the "99%" and establish themselves as an innovator of solutions to unemployment.

http://www.incubatenyc.org.

Client #IncubateNYC

More Than Words


Promote Social Consciousness

A passion for social awareness garnered Bear Fruit a commission with More Than Words, a non-profit social enterprise that empowers youth to take charge of their lives by taking charge of a business. Bear Fruit created an emotionally engaging short film to illustrate, educate and transform state agencies and the community’s perception of the youth by visually displaying More Than Words’ well-developed theory of change. Serving as a testament to the dedication and success of More Than Words’ constituency, the film inspires support and personal investment to further the program’s cause.

http://mtwyouth.org/

Client More Than Words

The Road to Revolution


Build Brand Awareness

Bear Fruit conceptualized and produced a film for the Massachusetts Life Sciences Center (MLSC) that premiered as a digital display during the 2011 BIO International Convention. Part of their interactive environmental installation, this film rallied support from key public and private organizations from around the globe including biotech firms, research universities, and pharmaceuticals. Funded through The Life Sciences Initiative: a ten year, billion-dollar initiative, Bear Fruit’s film revealed the personalities of the individuals behind the development of these life saving medicines & vaccines, inspiring officials from these target audiences to unite behind a single cause: preserving and promoting intellectual capacity in Life Sciences.
 
Client Massachusetts Life Sciences Center

Keurig


Deliver a Distinct Message

In a highly competitive and saturated coffee market, Keurig’s products still stand out thanks, in part, to Bear Fruit’s creative messaging. Bear Fruit partnered with Keurig’s creative team to develop a short film that celebrated Keurig’s innovative line of coffee products. The Bear Fruit team aided Keurig in creating an engaging piece of media content including: type, 2D & 3D animation, theatrical narration, still imagery, and sound effects, that helped further define Keurig’s distinct brand identity. In addition, the film could be used to showcase Keurig’s brand assets across platforms including environmental installations, corporate websites, destination sites, and e-commerce sites.


Client Keurig

Legacy Champ


Launch Your Brand

Bear Fruit was commissioned by Legacy Champ to create short-form film content that served as a launchpad for their new, sports-focused social-networking site. Tasked with scripting, directing, and producing a three-part series of videos that would inspire individuals from different sport communities to sign up for the site, Bear Fruit’s films were a cost-savings solution to Legacy Champ’s earned media marketing strategy--far more successful than a word of mouth campaign, but less expensive than paid-media. Legacy Champ published Bear Fruit’s films across social platforms to recruit early-adopters of their virtual platform for head to head sports competition.

http://www.legacychamp.com
 
Client Legacy Champ 


American on Route - Saucony


Optimize User Experience

Bear Fruit’s experience and signature ability to capture the underlying emotions that drive a consumer’s appreciation for a brand earned Bear Fruit a commission with Saucony, creating a short film that celebrated Saucony’s commitment to building a brand that puts the consumer experience first. The “American On Route” film tells the tale of the mutual love that consumers and companies have for one another. By creating a film that told rather than sold, Saucony increased engagement between the brand and its consumers. As a result, Bear Fruit helped to create a piece of original content for use in Saucony-branded online environments, that viewers are likely to share with new audiences across social platforms.

Client
Saucony

Corey Fitzgerald


Articulate a Service

Bear Fruit was commissioned by Corey Fitzgerald, an up and coming western Massachusetts wedding photographer, who was looking to enliven his brand beyond the capacity of his competition. By harnessing and articulating Corey’s elegant work and professional demeanor within a unique promotional film, Bear Fruit engaged his clients towards building a personal, sensory-stimulating relationship with his product and mission. Connecting in such intimate terms secured Corey the creative space to establish his footing at the forefront of the wedding photography industry, showing why it is his photography, his creativity and his vision that will captivate brides and grooms for years to come.

http://www.coreyfitzgeraldweddings.com/
Client Corey Fitzgerald Photography

From Ordinary to Extraordinary


Share Your Story

Bear Fruit is digital storytelling--"From Ordinary to Extraordinary” is a fantastic example of Bear Fruit’s ability to capture the human experience on film. Commissioned by three amateur athletes competing in the 2010 Rohto Miami Ironman, Bear Fruit brought the essence of their shared experience to life. Working closely with these three individuals as they trained, prepared, and competed in the race reinforced Bear Fruit’s ability to capture the heart and soul of the people behind a story. This film was delivered by Bear Fruit for use in traditional media environments, such as television and DVD; it was packaged, additionally, for use within emerging media environments such as mobile video and micro-blogs.
 
Client Private Client


Street Team - Kiosk


Streamline Data Collection

Bear Fruit was commissioned by Saucony to create branded, interactive content for a kiosk that stood at the 2010 Chicago Marathon. Bear Fruit worked closely with Saucony’s marketing team to ensure that Saucony’s kiosk had an exciting and optimized presence at the marathon--Saucony’s loyal market. Accordingly, Bear Fruit developed strategic content that was not only visually compelling, but providing Saucony fans with a platform to assert their allegiance and support for the brand through an interface that allowed interested runners to sign up for Saucony’s mailing list.
 
Client Saucony, Street Team.



Sacks & Hologic


Create Credibility

Bear Fruit was tasked by Sacks Exhibits to create a short film that gave Sacks’ prospective client, Hologic, an inside-view into the heart of the brand. Bear Fruit's goal was to inspire Hologic to hire Sacks Exhibits. Bear Fruit's solution was to produce a piece of creative content that powerfully and effectively showcased the high level of care, commitment, and expertise that goes into designing a branded exhibition booth. In the end, Sacks won the commission from Hologic, and Bear Fruit's film was a great influence in this success. Bear Fruit promoted a partnership between Sacks & Hologic by honoring the most valuable brand assets that each client shared--credibility & respect. 
 
Client Sacks


Millions of Muscles


Connect With Consumers

Bear Fruit was commissioned by Millions of Muscles--a beach-side training camp--to create a three part video series for use in its social media marketing campaign. Millions of Muscles sought to reach out directly to select consumers who were most interested in fitness through email, text messaging, Facebook, Twitter and YouTube. Bear Fruit scripted films that did more than simply describe the training camp: the films inspired its audiences to take action--converting viewers into subscribers! By leveraging the power of the personal endorsement, Millions of Muscles has risen organically in search results and receives additional daily exposure at no cost above the original production budget.

http://http://www.millionsofmuscles.com/.

Client Millions of Muscles