Bear Fruit was commissioned by Legacy Champ to create short-form film content that served as a launchpad for their new, sports-focused social-networking site. Tasked with scripting, directing, and producing a three-part series of videos that would inspire individuals from different sport communities to sign up for the site, Bear Fruit’s films were a cost-savings solution to Legacy Champ’s earned media marketing strategy--far more successful than a word of mouth campaign, but less expensive than paid-media. Legacy Champ published Bear Fruit’s films across social platforms to recruit early-adopters of their virtual platform for head to head sports competition.

http://www.legacychamp.com