In a highly competitive and saturated coffee market, Keurig’s products still stand out thanks, in part, to Bear Fruit’s creative messaging. Bear Fruit partnered with Keurig’s creative team to develop a short film that celebrated Keurig’s innovative line of coffee products. The Bear Fruit team aided Keurig in creating an engaging piece of media content including: type, 2D & 3D animation, theatrical narration, still imagery, and sound effects, that helped further define Keurig’s distinct brand identity. In addition, the film could be used to showcase Keurig’s brand assets across platforms including environmental installations, corporate websites, destination sites, and e-commerce sites.