Bear Fruit’s experience and signature ability to capture the underlying emotions that drive a consumer’s appreciation for a brand earned Bear Fruit a commission with Saucony, creating a short film that celebrated Saucony’s commitment to building a brand that puts the consumer experience first. The “American On Route” film tells the tale of the mutual love that consumers and companies have for one another. By creating a film that told rather than sold, Saucony increased engagement between the brand and its consumers. As a result, Bear Fruit helped to create a piece of original content for use in Saucony-branded online environments, that viewers are likely to share with new audiences across social platforms.