Bear Fruit was commissioned by Millions of Muscles--a beach-side training camp--to create a three part video series for use in its social media marketing campaign. Millions of Muscles sought to reach out directly to select consumers who were most interested in fitness through email, text messaging, Facebook, Twitter and YouTube. Bear Fruit scripted films that did more than simply describe the training camp: the films inspired its audiences to take action--converting viewers into subscribers! By leveraging the power of the personal endorsement, Millions of Muscles has risen organically in search results and receives additional daily exposure at no cost above the original production budget.

http://http://www.millionsofmuscles.com/.