Better Money Habits 

On behalf of DigitasLBi's client, Bank of America, Bear Fruit was tasked to produce several Vines for the Better Money Habits Initiative with Khan Academy:

• Sourced and evaluated Vine influencers
• Managed and oversaw production
• Developed and managed project timeline and budget
  
• Worked with creative teams and Viners from the earliest concept stage forward to ensure innovative creative and production were employed