Better Money Habits
On behalf of DigitasLBi's client, Bank of America, Bear Fruit was tasked to produce several Vines for the Better Money Habits Initiative with Khan Academy:
- Sourced and evaluated Vine influencers
- Managed and oversaw production
- Developed and managed project timeline and budget
- Worked with creative teams and Viners from the earliest concept stage forward to ensure innovative creative and production were employed