For the past year, Instagram has successfully highlighted and curated all categories of content that creative Instagrammers have shared on the platform, giving creators a greater online presence that often translate to their offline career.
Recently, Instagram launched the @music channel that gives a “behind-the-scenes’ look at big name artists as well as lesser name performers.” The @music channel is a pointed effort by Instagram to create a community that is music-centric as well as a way to discover new artists.
Why this matters:
With the platforms high engagement rate and the potential for Instagram to enter into formal partnerships with businesses, the right brand could have the opportunity to be the first to create amazing branded stories that align with @music’s core demographic.
Foley Ibidapo is a creative strategist with a multidisciplinary background in event marketing, content marketing and social media marketing for non-profits, companies and organizations including: PUMA, Lenovo, Victoria's Secret, Massachusetts Life Sciences Initiative, Didfit, Saucony and Creative Manna.