Bonnaroo, a four-day music and arts festival, is asking their fans to announce the 2015 line up. Between 6-9pm on January 13th, people will call into a hotline to discover one artist that will be on the line up. Thereafter, fans are encouraged to share a sign, a short video, or anything creative announcing the artist via Instagram, Vine or Twitter with the hashtag #bonnaroo.
Why this matter
On average, Bannaroo has 100,000 attendees per day. That said, their decision to enlist the help of their fan base to tease the release of the lineup is very unique as well as authentic to the brand. Brands are constantly faced with challenging themselves to do something different and set themselves a part from the pack – this Tuesday (January 13th) we’ll see how they fare.
Foley Ibidapo is a creative strategist with a multidisciplinary background in event marketing, content marketing and social media marketing for non-profits, companies and organizations including: PUMA, Lenovo, Victoria's Secret, Massachusetts Life Sciences Initiative, Didfit, Saucony and Creative Manna.