Twitter introduced new and exciting features to its platform, most notably the Instant Timeline. What was not mentioned was the inclusion of Native Video editing.
Why This Matters?
Twitter entering the video postproduction world on the native app is a really good thing for brands for two reasons:
1.) Better user experience – it allows users to not leave the app, which means better real-time content created for user generated content.
2.) Quality content – When a brand asks for UGC, expect for less amateurish content to surface now that mass users have editing tools at ready.
Foley Ibidapo is a creative strategist with a multidisciplinary background in event marketing, content marketing and social media marketing for non-profits, companies and organizations including: PUMA, Lenovo, Victoria's Secret, Massachusetts Life Sciences Initiative, Didfit, Saucony and Creative Manna.