In 2014, one in five Americans wear smart technology, whether it’s smart glasses, smart watches, fitness bands or smart clothing. This year alone, the wearable category is looking to produce 14 billion dollars in sales and balloon to 70 billion by 2024. (PWC)
As wearable technology progresses, an evolution has occurred where wearables that were focused solely on displaying information can now produce content – video and audio.
Why This Matters?
There will be opportunities to integrate wearable technologies with open application programming interfaces (API). As Facebook, Twitter, WhatsApp, Snapchat, Kik, etc focus on one-on-one and private group networks, it can truly open an avenue for telling stories in new and unique ways.
Foley Ibidapo is a creative strategist with a multidisciplinary background in event marketing, content marketing and social media marketing for non-profits, companies and organizations including: PUMA, Lenovo, Victoria's Secret, Massachusetts Life Sciences Initiative, Didfit, Saucony and Creative Manna.