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IGNITE Global Influencer Campaign

PUMA, DigitasLBi's client wanted to create awareness for the launch of their much anticipated IGNITE running shoe. Bear Fruit was tasked to develop a global influencer marketing program. Our approach consisted of:
  • Identifying influencer marketing strategy goals
  • Creating influencer criteria
  • Sourcing city-specific influencers across the globe and conducting outreach
  • Project management of the campaign
  • Tracking and analyzing influencer engagement across channels

INFLUENCER  CRITERIA

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Tokyo  Influencer  Content

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