IGNITE Global Influencer Campaign

PUMA, DigitasLBi's client wanted to create awareness for the launch of their much anticipated IGNITE running shoe. Bear Fruit was tasked to develop a global influencer marketing program. Our approach consisted of:

• Identifying influencer marketing strategy goals
• Creating influencer criteria
• Sourcing city-specific influencers across the globe and conducting outreach
  
• Project management of the campaign
  

• Tracking and analyzing influencer engagement across channels
  

INFLUENCER  CRITERIA

Tokyo  Influencer  Content