IGNITE Global Influencer Campaign
PUMA, DigitasLBi's client wanted to create awareness for the launch of their much anticipated IGNITE running shoe. Bear Fruit was tasked to develop a global influencer marketing program. Our approach consisted of:
- Identifying influencer marketing strategy goals
- Creating influencer criteria
- Sourcing city-specific influencers across the globe and conducting outreach
- Project management of the campaign
- Tracking and analyzing influencer engagement across channels