The Roosevelts

On behalf of DigitasLBi's client, Bank of America, Bear Fruit was tasked to create content for Bank of America's Corporate Social Responsibility site. The content was part of the promotion for Ken Burns’  7-part documentary, The Roosevelts: An Intimate History. The video asked the question, "What does it take to make a Ken Burns film?" Our approach consisted of:

• Writing an engaging script based on client objectives
• Developing storyboards

• Producing the animation